Aplus Flash Technology to Present at the Third International System-On-Chip (SoC) Conference & Exhibit, November 1 & 2, 2005 - Radisson Hotel Newport Beach, California


San Jose , CA, October 17, 2005 - Aplus Flash Technology, a leader in nonvolatile memory design, announced today that its president and CEO, Peter Lee, will speak at the Third International System-On-Chip (SoC) Conference & Exhibit taking place on November 1 & 2, 2005 at the Radisson Hotel, Newport Beach, California (www.SoCconference.com).
Aplus Flash Technology will be featured in the Memory Sub-system for System-On-Chip Designs track at 1:30pm, after the keynote speech by Samsung. Peter Lee, Aplus' CEO, will be discussing the progression of non-volatile memory and the non-volatile memory needs of next-generation SoCs, highlighting the difference in functionalities among NVMs, their suitability for various end applications, as well as Aplus' patented next-generation flash technology, MaxFlash.

The theme for the Third International System-On-Chip (SoC) Conference & Exhibit is "SoC in Wireless Applications". The conference provides opportunities for design engineers, ASIC/SoC designers, and developers to share their knowledge with an international audience of engineering colleagues, academia experts, analysts, and brings together leading companies with complementary technologies for complex SoC design from all over the world.

There will be a table-top exhibition on Tuesday, November 1, 2005 (from 4:30pm - 8:30pm) showcasing various SoC-related products and technologies, EDA tools and semiconductor technologies. Aplus Flash Technology will be participating in the SoC Conference exhibition in addition to Mr. Lee's talk in the memory track.

About Aplus Flash Technology:
Aplus Flash Technology is a fabless IC company offering non-volatile memory IP and memory products. Its line of NVM IP includes ROM, OTP, NTP, EEPROM, FLASH+EEPROM and FLASH, and can be embedded into a variety of communications, computing and consumer applications. Aplus offers standard memory products, standard IP blocks, and customized ASIC designs. Its IP blocks can be found in applications from smart cards to talking toys to microcontrollers and other IC drivers. Aplus' embedded licensees including leading global semiconductor companies and its foundry connections span worldwide in countries including Taiwan, Korea and China. For more information, please visit: http://www.aplusflash.com.



Aplus makes no warranty, representation or guarantee, express or implied, regarding the suitability of its IP or products for any particular purpose, nor that the use of its products or IP will not infringe its intellectual property rights or the rights of third parties with respect to particular use or application and specifically disclaims any and all liability arising out of any such use or application, including but not limited to , consequential or incidental damages. Aplus' products and IP are not designed, intended or authorized for use as components in systems intended for surgical implant into the body, or other applications intended to support or sustain life, or for any other application and specifically disclaims any and all liability arising out of any such use or application, including but not limited to, consequential or incidental damages.

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For more information about Aplus and our product offerings, please contact:

Christine Lee
Aplus Flash Technology, Inc.
780 Montague Expressway, Suite 401
San Jose, CA 95131
USA
(408)382-1100 x209