APLUS FLASH TECHNOLOGY TO SPEAK AT 5th CHINA COMMUNICATION IC TECHNOLOGY AND INDUSTRY DEVELOPMENT CONFERENCE IN KUNMING CITY, CHINA

San Jose, California, August 7, 2003 - Aplus Flash Technology, a leader in nonvolatile memory, will be one of the presenters at the upcoming 5th China Communication IC Technology and Industry Development Conference, taking place from August 24th through August 27th, in Kunming City in the Yu Nan Province of China. The hosting and support organizations include the China Institute of Communication, Chinese Institute of Electronics, Datang Microelectronics, China Integrated Circuits magazine, and the Hi-Tech Research and Development program of China VLSI Design.

The conference will focus on the IC trend in circuit, design and testing technology for the communications industry. Leading companies from various sectors of the communications field will be in attendance, including STM, Fujitsu, IBM, NEC, Cadence, Synopsys, ARM, etc.

Aplus will be presenting on Monday of the conference, August 25th, on its non-volatile memory IP offerings and design techniques for 3rd generation mobile communications and wireless communication technology.

Speech abstract:
In today's technology era, our needs require ever-advanced functions in connectivity, wireless capability, mobility, compactness, power consumption and functions. From your cellular phone to computer to household appliances, these needs are often addressed by microcontrollers. Other technologies used daily also include cellular phones, smart cards, PDAs, etc, which all use embedded and stand alone non-volatile memory.

Aplus Flash Technology is an IC design house specializing in non-volatile memory. The speech content will describe the difference between the varying embedded NVM IPs, their functions and technical specifications, and which applications can use them. It will also introduce Aplus' patented Flash+EEPROM solution that is most suitable for 3G cellular phones and
next-generation smart card applications, both of which are large markets in China.


About Aplus Flash Technology:
Aplus Flash Technology, Inc., was founded in 1998 as a fabless design company. Our founders, Peter W. Lee et al. are pioneers and leaders in nonvolatile memory (NVM) technology specializing in embedded NVM memory IP. Our product line includes memory products like ROM, OTP EPROM, NTP and EEPROM, with Flash under way. It also encompasses embedded designs such as ROM, OTP, NTP, EEPROM and MaxFlash embedded. Aplus' embedded licensees include leading global semiconductor companies and our foundry connections span worldwide in countries including Taiwan, Korea and China. For more information, please visit: www.aplusflash.com.

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For more information about Aplus and our product offerings, please contact:

Christine Lee
Aplus Flash Technology, Inc.
780 Montague Expressway, Suite 401
San Jose, CA 95131
USA
(408)382-1100 x209